Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

Author: Shalkis Faezshura
Country: Germany
Language: English (Spanish)
Genre: Environment
Published (Last): 19 August 2017
Pages: 223
PDF File Size: 8.64 Mb
ePub File Size: 16.69 Mb
ISBN: 185-6-44270-450-3
Downloads: 18822
Price: Free* [*Free Regsitration Required]
Uploader: Gurisar

David Eddings Hardcover Books. Brand Equity, Image and Personality. My Story, and others. Usually delivered in days?

Advertising Management by Aaker, David a ; Batra, Rajeev; Myers, John G

No highlighting and No markings. Fast reliable shipping, please contact us for any query. May contain limited notes, underlining or highlighting that does affect the text. See details for additional description. Aaker, Rajeev Batra, John G. Batra has received various awards for his contribution to the field. Five star seller – Buy with confidence! It explains in abtra various theories, plans and actions. Sign Up Already have an access code?


Certified BuyerKolkata.

If You’re a Student Additional order info. Common terms and phrases A. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process. These include, Paul D.

Be the first to write a review. Associating Feelings with the Brand. Advertising Management by David A. Myers and Rajeev BatraHardcover Be the first to write a review. Spine creases, wear to binding and pages from reading. Has wear to the cover and pages. Peter David Hardcover Books. Contains some markings such as highlighting and writing. Suitable as a reference book only.

The Field of Advertising Management. You have successfully signed out and will be required to sign back in should you need to download more resources. The authors highlight the importance of marketing strategy, analysis and plan. Have doubts regarding this product? The Art of Copywriting. David Weber Hardcover Books. The winner of the Paul D.


Show More Show Less. He has researched, taught, and consulted on global branding, emerging markets, and marketing topics for 30 years. Advertising Copy Testing and Diagnosis. The updated 5th edition of Advertising Management is an excellent source of knowledge and information for both students and practitioners of Advertising.

Advertising Management, 4th Edition

If You’re an Educator Download instructor resources Additional order info. The Field of Advertising Management. Advertising Management Batra Limited preview –