In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the. Reinventing Fire has ratings and 24 reviews. the Kindle edition of Amory Lovins’ latest book “Inventing Fire – Bold Solutions for the New Energy Era”. Reinventing Fire: Bold New Solutions for the New Energy Era Amory Lovins Rocky Mountains Institute, A note on the energy chapters in.
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That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.
Popular in tone and rooted in applied hope, “Reinventing Fire” shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels.
It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.
Pragmatic citizens today are more interested in outcomes than motives. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.
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Return to Book Page. Preview — Reinventing Fire by Amory B. Imagine fuel without fear. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No oil-fed wars, amlry, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out.
Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, fore Imagine fuel without fear. Just energy abundance, benign and affordable, for all, forever. Hardcoverpages. To see what your friends thought of this book, please sign up. To ask other readers questions about Reinventing Fireplease sign up. Lists with This Book.
Mar 02, Guy rated it liked it Shelves: Relentlessly positive doesn’t llovins begin to describe this book. Lovins has made a career out of advising companies and governments how to be energy efficient, and while I suspect that in his off-message moments if he has any he would agree that his achievements have been small in comparison with the scale of the problem, nevertheless he has achieved much.
He’s a hero, and in his case I use the term advisedly. He’s also a amorh and as such optimism is a professional necessity. Trouble is, Relentlessly positive doesn’t even begin to describe this book.
Trouble is, I’m not sure that optimism is warranted when we are talking about transitioning from our spendthrift fossil-fuel powered present to a renewable and energy efficient future. But let’s take a step back for a moment.
What’s this book trying to do? Seems to me that its goal is to describe how, using current technology and plausible incremental improvements thereof, the US and by implication the world can achieve the energy transition described above byand why it is in rinventing financial interest of the country, businesses, and individuals to do so.
Yes, I think it does. And along the way it provides reams of practical and pragmatic reasons and advice as to why and how to do so.
Amory Lovins on ‘Reinventing Fire’ with convergence and innovation
So, anyone think that any of those conditions after IF above are likely to be met? Now, it may come as a surprise after the preceding couple of paragraphs, but I’m not a doomer: I don’t think Mad Max and The Road are our future. But I do think that we are going to go through a very extended period of tough times before we get to the beautiful future that Lovins envisions. We are like the United States in Churchill’s famous quote: In this case that means that while a few individuals and companies and governments will take sensible steps to reduce their energy consumption, increase their energy efficiency, and generate more of the energy that they use BEFORE they have to, the overwhelming majority will not UNTIL they have to And it also means that we are going to be spending way more resources and time on dealing with problems those pesky overshoot things above rather than seizing the opportunities that are the focus of this book.
Lovins is anything but stupid. Should I fault him for that? Yes, because, given those problems, the future he is describing is probably a far-future fantasy and in that case, why not ponies too? No, because perhaps what we need is an inspirational vision and a plausible road map as to how to get there.
Perhaps Lovins reckons that even if only a few people and companies and governments are thereby inspired to do the right thing then that is better than nothing. And that if he spent too much time on the negatives then those few people and companies and governments would get discouraged and not do anything.
And he may well be right. So I’ll just stop here with the criticism. The opportunities described are real and achievable. If you are lovis way inclined, go for it! For the rest of us, however, a little more personal and community planning for the downside would be advisable.
Reinventing Fire by Amory Lovins at Chelsea Green Publishing
Jul 03, Linda rated it really liked it Shelves: Ever since its discovery, humans have been fascinated by and feared fire. Over thousands of years, the wood burning fires of our ancestors have become the fossil reinventinf we burn to generate the energy that powers our current civilization.
Reinventing Fire presents a vision and road map for carrying out a new energy strategy by The Bottom Line Amory B. Lovi Ever since its lovind, humans have been fascinated by and feared fire. Lovins is a physicist, leading expert on energy, and co-founder of Rocky Mountain Institute, an independent, nonprofit, think-and-do tank.
Reinventing Fire contains a plethora of information. Data and projections are illustrated through the use of comprehensive charts and figures.
Readers need to be actively reinventijg in reading the book—one does not skim over the material.
Amory Lovins on ‘Reinventing Fire’ with convergence and innovation | GreenBiz
An open mind is helpful, a science degree is not needed. The authors convey information, concepts, and ideas, in a straightforward manner and show us a doable energy future that does not rely on burning fossil fuels. Anyone interesting in learning about realistic energy solutions and actions will benefit from reading Reinventing Fire.
Read the whole review at: Dec 06, JB rated it it was amazing. This book is a landmark. Amory Lovins and his Rocky Mountain Institute have been writing about energy efficiency and the energy transition for decades now, and Reinventing Fire is not different in this respect. What makes this book unique is how eminently straightforward and clear it is: The format of this book is both its greatest strength and weakness. It reads like a textbook, or a consultant report in book format–access This book is a landmark.
It reads like a textbook, or a consultant report in book wmory, but full of graphs, model results, boxes, and bullet points. This works best for CEOs and policymakers and me, in this casebut is perhaps a bit off-putting for readers looking for a more traditional non-fiction narrative.
Then again, the format makes it easy to focus on areas of particular interest. As usual with Lovins, his chapter on energy efficiency for buildings is particularly strong.
I couldn’t help but feel inspired after reading this book: It certainly makes me want to keep working in the clean energy industry. Mar 06, Polly rated it liked it Shelves: The subtitle should have been a clue to me about the focus of this book–Bold Business Solutions.
The ideas are exciting, and I love seeing that a future without dependence on fossil fuels is possible. What I don’t get from this book, though, is how I help to make that possible. I don’t direct large business, and so I felt left out of the conversation. I also didn’t like all the sidebars and such; it’s formatted like a modern-day textbook, which makes me feel unable to focus on any idea for very The subtitle should have been a clue to me about the focus of this book–Bold Business Solutions.
I also didn’t like all the sidebars and such; it’s formatted like a modern-day textbook, which makes me feel unable to focus on any idea for very long.
But I’m an old curmudgeon. May 26, stinaz rated it liked it Shelves: There are four areas of focus, where fossil fuel and carbon emissions can be cut, and the plans and goals for each are straightforward: It also addresses the major hurdles as being socio-cultural, corpocratic, political, regulatory and all in peoples minds. Now if only we could figure out how to do that Apr 12, Pat rated it it was amazing.
More classic Amory Lovins. The book is the usual, glorious blend of stat-backed nerdery both financial and technological with a surprising veneer of optimistic and illuminating prose.