August 13th marks the th anniversary of Bill Bernbach’s birth. It’s a day we celebrate across the DDB world. And a day that humbles us. We are responsible to. Bill Bernbach Said has 4 ratings and 0 reviews. Over the years this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees. N.M. Ohrbach knew Bill Bernbach when Ohrbach’s was a client at Grey “But half the people did,” Bernbach said, “and that’s the half we want.

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For the record, he also worked with Paul Rand at the William H.

Not just because it was the first time a retailer branded its customers instead of itself—it was suddenly chic to be cheap. Ohrbach even agreed to pay for the work in advance, enabling Doyle, Dane saif Bernbach to pay their initial bills.


Issue 58: Bill Bernbach Said

Ingiving a German car a lovable personality meant breaking all the rules—not just for car advertising, but for advertising in general. That task fell to the art director, Helmut Krone, and to Julian Koenig, his copywriter partner.

Showing a car on a plain background was unheard of. The stunning visual and self-deprecating brenbach had an appeal absent from other ads. They were disarmingly simple.

William Bernbach

Almost overnight, Avis raced into the black. The ads transformed Avis into a popular underdog, with everyone rooting for them to succeed. Forty years later, iterations and echoes of this campaign can still be found all over the world.

Not on your life. What is good at one moment is bad at another.

Bill Bernbach Said: Bill Bernbach: : Books

Research can trap you into the past. We are so busy listening to statistics we forget we can create them.

If you stand for hill, you will find nobody against you, and nobody for you. You must be logged in to post a comment.


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